Fashion and Textiles
In fashion and textiles, an industry seminar at the RCA in 1994 flagged up the importance of older women in particular as a core market for fashion and clothing. But it has taken companies like Marks & Spencer a long time to recognise that trend and work on attracting older consumers into their stores. Another untapped market opportunity could be young disabled people who want to look good in clothes that work for them. Two of our case studies address this issue in remarkably creative ways, by using clever labelling systems and ‘smart’ materials to deliver functionality and accessibility with style.
