24 Hour Inclusive Design Challenge at Include 2011, 17-19 April 2011, sponsored by Sanctuary Care
Team 10 Collective
Team leader: Gemma Dinham (10 Collective)
Design partner: Sally Booth
The team's design partner Sally Booth highlighted the fact that increasingly, people are being replaced by self-service machines. Machine interfaces can be unfamiliar, inconsistent, have small type and are often counter-intuitive to use. In particular, Sally has difficulty with ticket machines for overground train travel, ATMs and airport check-in interfaces. Sally would like to use these machines unaided and without drawing attention to her disability.
Memo, short for memorandum - can be recognised by a machine. The Memo service is delivered via chip and pin technology currently used in debit or credit cards.The kite mark is an important part of the service, it makes Memo visible and recognisable. It is not a symbol for disability but an endorsement for reliability, quality and personalisation.
Any self-service machine, which requires card payment will recognise your card and remember your set of preferences. The preferences can be set online, through the local bank or over the phone. The card has a unique and recognisable shape. Options could include: larger type; storing previous transactions, immediate choices and audio feedback using headphone sockets already available at many ATMs and ticket machines.
The concept is about recognition - where the card recognises you and your needs and you recognise the mark as a trusted symbol of this personal service. A marketing campaign will raise awareness of this service. The result is a communication service that allows anyone to personalise their use of the machine resulting in improving their independence.
