Helen Hamlyn Design Awards 2010
Winner
Ed Rose: Innovation Design Engineering
Take Me Home
Many people struggle to navigate the London bus network successfully because they don't understand how different routes connect. This Oyster-plus system puts all the information about routes and changes into the pocket of the bus passenger, along with their Oyster card. That data is accessed using printed maps in bus stops, which contain embedded digital information via Anoto's unique microdot pattern.
Judges' comment
“A well-conceived and elegant solution that solves a problem for all ages and abilities."
Age UK
Age UK works to improve later life for everyone by providing life-enhancing services and vital support. It was established in April 2009 through the merger of Age Concern England and Help the Aged.
