DBA Inclusive Design Challenge 2009
BWA-Design
Get up and Grow
Get up and grow is a dynamic campaign encouraging teenagers and elderly people to get together and grow food. Through a national network of community gardening projects based at care homes, the campaign will provide opportunities for residents to get involved in a more active way of life.
Clinic
Shift - the anti sedentary lifestyle
Shift is a communications initiative to tackle the growing problem of sedentary lifestyles. A fun approach to a serious subject, it uses a range of ambassadors to deliver the message in different ways to a diverse target group: the whole UK. It engages, educates and then encourages people to get involved.
Matter
'mo
Physiologically sitting needn't be bad for us, its up to the products and the environments we sit within to support our bodies in a comfortable and healthy way. For the Challenge Matter worked alongside one of their existing clients, Herman Miller, and looked to redefine an everyday icon of sedentary adaptation - the cushion. 'Mo. is a lightweight portable seating product, it spreads its load evenly across its surface and with its dynamic support, accommodates the users micro movements providing a comfortable, stimulating seated experience. 'Mo provides people with a health positive solution to adapt inadequate furniture at home, in the office, on public transport or wherever they feel existing seating solutions are letting them down.'
Rodd Design
Divide Equally
Have we lost track of what a healthy portion is? Over the last few decades the amount of food we consume has increased considerably; whether it is the influence of 'all you can eat' restaurants and American food culture into society or the mentality to eat everything on the plate. People are now regularly cooking, serving and consuming more than the healthy portion size. Rodd's challenge was to aid and educate people in the process of measuring and eating the correct amount. What does 100g of rice look like? How big should a bowl of pasta be? Am I getting my 5 portions of fruit and veg a day? These are all questions that Rodd address through design interventions focusing on measuring, dividing/storing, and serving the appropriate amount. Aiming to both educate and enable people to take more control over their health and nutritional wellbeing through portion control.
Wire Design
Id
Id is designed to help individuals with inactive lifestyles. Developed in three parts, the system helps people to adopt a positive attitude towards change before enabling them to map their own personal barriers and potential. Finally, Id connects individuals with their most appropriate first steps and like-minded mentors who can help to support long-term lifestyle change.
